With my contacts working in the music scene, I was approached by a friend running a London club night called Reformation. that was looking for a new logo to be designed. The brief was generally to come up with a concept that had a vibe that would identify with the night’s genre — being goth, darkwave and post-punk without using the typical iconography and typefaces that are associated with that type of club night. There was a fine line to ride there, and after sharing images, ideas and concepts to try that didn’t quite hit the mark, we got there in the end with a stark, monochrome logo that has since been adorned on the club night’s flyers and promo ever since.
